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Enquirer Consulting Group / Prepared for Roke
August 2026

The defence sale waits
for a published requirement.

A short read for Matt Albans, prepared to go with the note Dan sent on Monday. It describes the commercial market rather than the inside of Roke.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

The commercial line has no framework to sit on.

01
In defence and national security the demand is structured. Frameworks, primes, incumbent positions, and a bid team that answers what appears. It is a real pipeline, and it runs on somebody else's calendar.
02
The commercial sector named on your own site works nothing like that. No framework to sit on, no portal to watch, and no requirement published in advance.
03
There the buyer is a named person inside a company. A chief information security officer, a head of risk, a director of intelligence, a trust and safety or policy lead in a regulated industry.
04
A geopolitical risk service or a safety classification capability sells to those seats directly. Nobody in that group is waiting for a tender notice.
05
Four UK sites and delivery across forty plus countries means the credibility is already there. In this category it is usually reach, not credibility, that limits the commercial line.
Prepared for Roke
Where this goes

From bids answered to conversations opened.

Today
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In this category, commercial revenue usually rides on the defence reputation and arrives through introductions, events and existing customers.
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Bid and capture teams are built to respond to a stated requirement, which is a different skill from opening a cold door.
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Marketing carries the brand, and first contact with a named commercial account tends to belong to nobody in particular.
In the first weeks and months
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A named list per product line: the companies, the sectors and the exact seats that buy risk intelligence, cyber assurance and safety technology.
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Research-led first contact, one account at a time, in a register a technical buyer will take seriously.
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Warm replies routed to the person who should take them, with the context attached.
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Coverage you can audit: who was approached, who replied, and what turned into a meeting.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Roke

Three lines, three lists.

Geopolitical and enterprise risk

Companies with exposed supply chains, overseas operations or reporting obligations. The seats are risk, security and strategy, and most of them are on the public record.

Cyber and assurance for regulated industry

Utilities, transport, finance and health carry a threat model close to government and buy on assurance. The buyer is a security or resilience lead.

Safety and trust technology

Platforms, hosts and public bodies with a duty of care. The buyer sits in trust and safety, legal or policy, and the trigger is regulation rather than a tender.

The defence business carries on exactly as it is. This builds first contact for the commercial line, where there is no framework to wait for.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list per product line: the companies, the obligation or exposure that creates the need, and the exact seat that owns it.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Roke

Forged in national defence is a first line, not a slogan.

01

A brand that opens the door

Your own site puts it as forged in national defence, now powering progress across sectors. That sentence does more work in a commercial inbox than any campaign line will.

02

The buyer is small in number

Commercial risk, cyber and safety buyers are a countable population, not a broad market. That is exactly the case where naming accounts beats buying reach.

03

Built to hand over

Fixed engagement, then the unit is yours. The list, the messaging, the tooling and a trained operator sitting inside your own team.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Dan, 20 minutes, at a time that works for you.
  2. Dan brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Roke.